author Roy Rowan admits, "is an odious word...a
horseplayer's or stock market plunger's term, rife
with imprecision and unpredictability." But
the most important step to success frequently
demands a daring intuitive leap, as some
seventy-five chief executives who control the
destinies of America's biggest corporations affirm
in this entertaining and instructive book.
Defined as "knowledge
gained without rational thought," intuition
nevertheless has a traceable biological base.
This book explains how the intuitive mind organizes
previous impressions, past encounters, and
relationships into a path that is used by many of
today's leaders in the daily course of decision
making. The surprising revelations of such
CEOs as Edgar Bronfman, H. Ross Perot, Mary Kay Ash,
Roger Staubach, Donald Rumsfeld, Diane Von
Furstenberg, and many others give new credence to
the importance of intuition in the executive suite.
Divided into five
parts that correspond to the intuitive process
itself, this book helps identify, use, stimulate,
and sometimes also temper business intuition.
The Intuitive Manager demonstrates how to
separate hope from hunch, how to distinguish wishful
thinking from intuition. Yet it also makes
clear that the amorphous, ill-defined instinct knows
as intuition first has to be understood, nurtured,
and above all trusted if it is to be turned into a
powerful management tool.
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